Sizing is the most common source of friction in ethnic wear export orders. Indian manufacturers grade to Indian market expectations — but UAE, UK, and African buyers have different body measurement distributions and different size label conventions. Getting this right before production starts eliminates returns and reshipping costs.
Indian kurta size chart vs UAE and UK equivalents
Export sizing tips by market
We manufacture ethnic wear for export
The Urban Charm manufactures kurta sets, palazzo sets, and ethnic co-ords for Indian, UAE, and global markets. We grade to custom size charts provided by export buyers. MOQ 200 pcs, 6–30 day production, full export documentation.
Frequently asked questions
How do Indian kurta sizes compare to UAE sizes?
Indian kurta sizes (S, M, L, XL, XXL) are generally smaller than UAE/Gulf market expectations. What an Indian brand calls L (chest 40 inches) often corresponds to M in Gulf sizing. UAE buyers from the South Asian diaspora often order one size up from their Indian preference. For export orders targeting UAE, always provide actual cm/inch measurements and let the buyer map to their preferred size, rather than relying on size labels alone.
What measurements should be included in a kurta size chart?
A complete kurta size chart should include: chest (measured flat across chest, doubled for circumference), length (shoulder seam to hem), shoulder width (seam to seam), sleeve length (shoulder seam to sleeve end), and sleeve opening. For kurta sets with palazzo or pyjama bottoms: waist (flat, doubled), hip (flat, doubled), inseam, and bottom hem circumference.
Should I use Indian size labels or XS/S/M/L for export kurtas?
For export orders targeting UAE, UK, USA, or international markets, always use XS/S/M/L/XL labels with a measurement conversion chart — not Indian numeric sizes (36, 38, 40, 42). Include both the size label and actual chest/length measurements on your hangtag or packaging. International buyers are unfamiliar with Indian numeric sizing and it creates confusion at point of sale.